WHITE HAT SEO
The days of Brute Force SEO are gone. The demise of strategic keyword stuffing creates a new breed of SEO Content Writers and Nashville Web Design Experts. We hear the term "White Hat SEO" quite a bit but what does it really mean? White Hat SEO is "The use of SEO strategies, techniques and tactics that focus on a human audience and completely follow search engine rules and policies. A Web site or content that is SEO optimized focuses on both content relevancy and organic search ranking".
ORGANIC SEARCH RANKING
The simple truth about organic search ranking is there are a limited number of content pages that appear on any search results page or SERP. Considering the amount of text, Image and video content that are heaped on the major search engines each day it just isn't reasonable to expect the number one position in organic search results. So why should you invest in SEO?
WHY SEO MATTERS
As solid SEO strategy should be considered the cornerstone of your online marketing portfolio. Many investments in digital marketing, while well-intentioned, simply fall short of reaching the intended goal. All advertising and marketing efforts align around a few very simple principles. The content must be educational and entertaining and in every instance must enhance business opportunity thru brand awareness. Are your Digital Marketing efforts successful?.
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3cid1nG
Wednesday, January 11, 2023
Wednesday, December 7, 2022
WHITE HAT SEO
The days of Brute Force SEO are gone. The demise of strategic keyword stuffing creates a new breed of SEO Content Writers and Nashville Web Design Experts. We hear the term "White Hat SEO" quite a bit but what does it really mean? White Hat SEO is "The use of SEO strategies, techniques and tactics that focus on a human audience and completely follow search engine rules and policies. A Web site or content that is SEO optimized focuses on both content relevancy and organic search ranking".
ORGANIC SEARCH RANKING
The simple truth about organic search ranking is there are a limited number of content pages that appear on any search results page or SERP. Considering the amount of text, Image and video content that are heaped on the major search engines each day it just isn't reasonable to expect the number one position in organic search results. So why should you invest in SEO?
WHY SEO MATTERS
As solid SEO strategy should be considered the cornerstone of your online marketing portfolio. Many investments in digital marketing, while well-intentioned, simply fall short of reaching the intended goal. All advertising and marketing efforts align around a few very simple principles. The content must be educational and entertaining and in every instance must enhance business opportunity thru brand awareness. Are your Digital Marketing efforts successful?.
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3cid1nG
The days of Brute Force SEO are gone. The demise of strategic keyword stuffing creates a new breed of SEO Content Writers and Nashville Web Design Experts. We hear the term "White Hat SEO" quite a bit but what does it really mean? White Hat SEO is "The use of SEO strategies, techniques and tactics that focus on a human audience and completely follow search engine rules and policies. A Web site or content that is SEO optimized focuses on both content relevancy and organic search ranking".
ORGANIC SEARCH RANKING
The simple truth about organic search ranking is there are a limited number of content pages that appear on any search results page or SERP. Considering the amount of text, Image and video content that are heaped on the major search engines each day it just isn't reasonable to expect the number one position in organic search results. So why should you invest in SEO?
WHY SEO MATTERS
As solid SEO strategy should be considered the cornerstone of your online marketing portfolio. Many investments in digital marketing, while well-intentioned, simply fall short of reaching the intended goal. All advertising and marketing efforts align around a few very simple principles. The content must be educational and entertaining and in every instance must enhance business opportunity thru brand awareness. Are your Digital Marketing efforts successful?.
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3cid1nG
Wednesday, November 2, 2022
Are you winning the price wars?
Must I discount to compete? This is a strategic issue that every businessperson must resolve.
How does one decide? You know your cost for the goods and services you provide. If you've developed a strategic business plan with financial projections, then you know what you must charge to grow a profitable business. You keep abreast of your competitor's prices, too. There's something even more important, though: what do your customers think your products or services are worth?
It's not as though those other factors are immaterial, but price is ultimately determined by customers' perceptions. The business owner can greatly influence those perceptions.
My wife's grandfather owned a furniture store in Kingsport, Tennessee. He never put anything on sale. If a table or chair didn't sell in a reasonable period of time, instead of discounting he raised its price. And if it didn't sell in a few weeks, he raised it again...and again, until it finally sold.
His successful strategy was built on this facet of human nature: what a customer is willing to give for anything depends on his perception of its value. When a merchant or business discounts, that reduces its perceived value. The discounted price becomes the benchmark price. If one sells widgets (or fabricates, repairs, or cleans widgets) for $10 and then offers them for a period of time or to some customers for $5, from then on, customers feel it's worth $5 and full price is over-charging.
If I shouldn't trim my prices, then how am I supposed to compete with others who under-bid me? Let me suggest two ways to deal with discounters.
Price Plus
Make the sales about something other than money. Sales produce income, sure, but they benefit you in other ways, too. Clarify to customers that you are willing to provide your product or service for a fee PLUS something else of value to your business. That "something else" might be a referral, use of project photographs in marketing campaigns, participation in a market test or new product launch, or a commitment to purchase additional items or an extended term of service.
If you believe the market value of a new item you've acquired or developed should eventually be $1,000 and your entire costs to deliver are $600, how much is it worth to have an account that is willing to showcase your work or to provide a glowing reference. Is that worth $200 to you? If so, explain that your charge is still $1,000, but you are willing to accept that as $800 in cash and $200 value in goodwill, influence, or access. That preserves your value.
Overwhelm
If you refuse to go under, go over. Don't under-price your competition; overwhelm your customer with all the features and benefits you offer. Make an irresistible case for your dependability, professionalism, and ability to carry through on commitments. Dave Lupeberger laid out a list of ways that a building contractor can establish his credibility, convince prospects of his reliability, and make saying "no" very difficult in his article, "Stop Competing on Price." His suggestions are equally applicable to other businesses:
-
- References and testimonials. Satisfied customers' opinions have clout.
- Photographs can have a greater impact than words.
- Provide a sample work schedule. Deal with the dread of delays.
- Document discussions and decisions. A clear paper trail, shared with your customer, will set you apart.
- Project specs. Eliminate misunderstandings by detailing all deliverables.
- Professionalism. Explain upfront how project changes and additions may be made, and at what cost.
Charge what you're worth, in either fees or other considerations, and make a compelling case that the customer gets far more from you than from discounters. Will this guarantee you'll win over every prospect? No, but as Lupeberger points out, "Sometimes the best projects are the ones you don't get." Let discounters have the customers to whom nothing but price matters and build a customer base of value-conscious individuals.
https://bit.ly/3yXQbt7
Must I discount to compete? This is a strategic issue that every businessperson must resolve.
How does one decide? You know your cost for the goods and services you provide. If you've developed a strategic business plan with financial projections, then you know what you must charge to grow a profitable business. You keep abreast of your competitor's prices, too. There's something even more important, though: what do your customers think your products or services are worth?
It's not as though those other factors are immaterial, but price is ultimately determined by customers' perceptions. The business owner can greatly influence those perceptions.
My wife's grandfather owned a furniture store in Kingsport, Tennessee. He never put anything on sale. If a table or chair didn't sell in a reasonable period of time, instead of discounting he raised its price. And if it didn't sell in a few weeks, he raised it again...and again, until it finally sold.
His successful strategy was built on this facet of human nature: what a customer is willing to give for anything depends on his perception of its value. When a merchant or business discounts, that reduces its perceived value. The discounted price becomes the benchmark price. If one sells widgets (or fabricates, repairs, or cleans widgets) for $10 and then offers them for a period of time or to some customers for $5, from then on, customers feel it's worth $5 and full price is over-charging.
If I shouldn't trim my prices, then how am I supposed to compete with others who under-bid me? Let me suggest two ways to deal with discounters.
Price Plus
Make the sales about something other than money. Sales produce income, sure, but they benefit you in other ways, too. Clarify to customers that you are willing to provide your product or service for a fee PLUS something else of value to your business. That "something else" might be a referral, use of project photographs in marketing campaigns, participation in a market test or new product launch, or a commitment to purchase additional items or an extended term of service.
If you believe the market value of a new item you've acquired or developed should eventually be $1,000 and your entire costs to deliver are $600, how much is it worth to have an account that is willing to showcase your work or to provide a glowing reference. Is that worth $200 to you? If so, explain that your charge is still $1,000, but you are willing to accept that as $800 in cash and $200 value in goodwill, influence, or access. That preserves your value.
Overwhelm
If you refuse to go under, go over. Don't under-price your competition; overwhelm your customer with all the features and benefits you offer. Make an irresistible case for your dependability, professionalism, and ability to carry through on commitments. Dave Lupeberger laid out a list of ways that a building contractor can establish his credibility, convince prospects of his reliability, and make saying "no" very difficult in his article, "Stop Competing on Price." His suggestions are equally applicable to other businesses:
-
- References and testimonials. Satisfied customers' opinions have clout.
- Photographs can have a greater impact than words.
- Provide a sample work schedule. Deal with the dread of delays.
- Document discussions and decisions. A clear paper trail, shared with your customer, will set you apart.
- Project specs. Eliminate misunderstandings by detailing all deliverables.
- Professionalism. Explain upfront how project changes and additions may be made, and at what cost.
Charge what you're worth, in either fees or other considerations, and make a compelling case that the customer gets far more from you than from discounters. Will this guarantee you'll win over every prospect? No, but as Lupeberger points out, "Sometimes the best projects are the ones you don't get." Let discounters have the customers to whom nothing but price matters and build a customer base of value-conscious individuals.
https://bit.ly/3yXQbt7
Wednesday, September 28, 2022
WEB DESIGN USER EXPERIENCE
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
Wednesday, August 24, 2022
WEB DESIGN USER EXPERIENCE
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
Wednesday, July 20, 2022
Are you winning the price wars?
Must I discount to compete? This is a strategic issue that every businessperson must resolve.
How does one decide? You know your cost for the goods and services you provide. If you've developed a strategic business plan with financial projections, then you know what you must charge to grow a profitable business. You keep abreast of your competitor's prices, too. There's something even more important, though: what do your customers think your products or services are worth?
It's not as though those other factors are immaterial, but price is ultimately determined by customers' perceptions. The business owner can greatly influence those perceptions.
My wife's grandfather owned a furniture store in Kingsport, Tennessee. He never put anything on sale. If a table or chair didn't sell in a reasonable period of time, instead of discounting he raised its price. And if it didn't sell in a few weeks, he raised it again...and again, until it finally sold.
His successful strategy was built on this facet of human nature: what a customer is willing to give for anything depends on his perception of its value. When a merchant or business discounts, that reduces its perceived value. The discounted price becomes the benchmark price. If one sells widgets (or fabricates, repairs, or cleans widgets) for $10 and then offers them for a period of time or to some customers for $5, from then on, customers feel it's worth $5 and full price is over-charging.
If I shouldn't trim my prices, then how am I supposed to compete with others who under-bid me? Let me suggest two ways to deal with discounters.
Price Plus
Make the sales about something other than money. Sales produce income, sure, but they benefit you in other ways, too. Clarify to customers that you are willing to provide your product or service for a fee PLUS something else of value to your business. That "something else" might be a referral, use of project photographs in marketing campaigns, participation in a market test or new product launch, or a commitment to purchase additional items or an extended term of service.
If you believe the market value of a new item you've acquired or developed should eventually be $1,000 and your entire costs to deliver are $600, how much is it worth to have an account that is willing to showcase your work or to provide a glowing reference. Is that worth $200 to you? If so, explain that your charge is still $1,000, but you are willing to accept that as $800 in cash and $200 value in goodwill, influence, or access. That preserves your value.
Overwhelm
If you refuse to go under, go over. Don't under-price your competition; overwhelm your customer with all the features and benefits you offer. Make an irresistible case for your dependability, professionalism, and ability to carry through on commitments. Dave Lupeberger laid out a list of ways that a building contractor can establish his credibility, convince prospects of his reliability, and make saying "no" very difficult in his article, "Stop Competing on Price." His suggestions are equally applicable to other businesses:
-
- References and testimonials. Satisfied customers' opinions have clout.
- Photographs can have a greater impact than words.
- Provide a sample work schedule. Deal with the dread of delays.
- Document discussions and decisions. A clear paper trail, shared with your customer, will set you apart.
- Project specs. Eliminate misunderstandings by detailing all deliverables.
- Professionalism. Explain upfront how project changes and additions may be made, and at what cost.
Charge what you're worth, in either fees or other considerations, and make a compelling case that the customer gets far more from you than from discounters. Will this guarantee you'll win over every prospect? No, but as Lupeberger points out, "Sometimes the best projects are the ones you don't get." Let discounters have the customers to whom nothing but price matters and build a customer base of value-conscious individuals.
https://bit.ly/3yXQbt7
Must I discount to compete? This is a strategic issue that every businessperson must resolve.
How does one decide? You know your cost for the goods and services you provide. If you've developed a strategic business plan with financial projections, then you know what you must charge to grow a profitable business. You keep abreast of your competitor's prices, too. There's something even more important, though: what do your customers think your products or services are worth?
It's not as though those other factors are immaterial, but price is ultimately determined by customers' perceptions. The business owner can greatly influence those perceptions.
My wife's grandfather owned a furniture store in Kingsport, Tennessee. He never put anything on sale. If a table or chair didn't sell in a reasonable period of time, instead of discounting he raised its price. And if it didn't sell in a few weeks, he raised it again...and again, until it finally sold.
His successful strategy was built on this facet of human nature: what a customer is willing to give for anything depends on his perception of its value. When a merchant or business discounts, that reduces its perceived value. The discounted price becomes the benchmark price. If one sells widgets (or fabricates, repairs, or cleans widgets) for $10 and then offers them for a period of time or to some customers for $5, from then on, customers feel it's worth $5 and full price is over-charging.
If I shouldn't trim my prices, then how am I supposed to compete with others who under-bid me? Let me suggest two ways to deal with discounters.
Price Plus
Make the sales about something other than money. Sales produce income, sure, but they benefit you in other ways, too. Clarify to customers that you are willing to provide your product or service for a fee PLUS something else of value to your business. That "something else" might be a referral, use of project photographs in marketing campaigns, participation in a market test or new product launch, or a commitment to purchase additional items or an extended term of service.
If you believe the market value of a new item you've acquired or developed should eventually be $1,000 and your entire costs to deliver are $600, how much is it worth to have an account that is willing to showcase your work or to provide a glowing reference. Is that worth $200 to you? If so, explain that your charge is still $1,000, but you are willing to accept that as $800 in cash and $200 value in goodwill, influence, or access. That preserves your value.
Overwhelm
If you refuse to go under, go over. Don't under-price your competition; overwhelm your customer with all the features and benefits you offer. Make an irresistible case for your dependability, professionalism, and ability to carry through on commitments. Dave Lupeberger laid out a list of ways that a building contractor can establish his credibility, convince prospects of his reliability, and make saying "no" very difficult in his article, "Stop Competing on Price." His suggestions are equally applicable to other businesses:
-
- References and testimonials. Satisfied customers' opinions have clout.
- Photographs can have a greater impact than words.
- Provide a sample work schedule. Deal with the dread of delays.
- Document discussions and decisions. A clear paper trail, shared with your customer, will set you apart.
- Project specs. Eliminate misunderstandings by detailing all deliverables.
- Professionalism. Explain upfront how project changes and additions may be made, and at what cost.
Charge what you're worth, in either fees or other considerations, and make a compelling case that the customer gets far more from you than from discounters. Will this guarantee you'll win over every prospect? No, but as Lupeberger points out, "Sometimes the best projects are the ones you don't get." Let discounters have the customers to whom nothing but price matters and build a customer base of value-conscious individuals.
https://bit.ly/3yXQbt7
Wednesday, June 15, 2022
WEB DESIGN USER EXPERIENCE
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
The most overlooked Web Design elements are the most important. Web Design User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won't help you reach those goals without a cohesive and consistent online user experience to support it. THE UX DEVELOPMENT PROCESSThe User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy - The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.Scope - The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions constitute the scope of the site. Structure - The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page, and the arrangement of navigation. Skeleton - Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect. Surface - On the surface, you see a series of Web pages, made up of images and text.
UX AND UI DESIGN "User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while a UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product's success."
- Rahul Varshney, Co-creator of Foster. FM
WHAT IS USER EXPERIENCE DESIGN? As is found on Wikipedia:
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Here is a high-level example of UX Design as it applies to the development of digital products: Strategy and Content: Competitor Analysis
Customer Analysis
Product Structure/Strategy
Content Development
Wire-framing and Prototyping: Wire-framing
Prototyping
Testing/Iteration
Development Planning
Execution and AnalyticsCoordination with UI Designer(s)
Coordination with Developer(s)
Tracking Goals and Integration
Analysis and IterationUltimately the aim is to connect business goals to user's needs through a process of testing and refinement to satisfy both sides of the relationship.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- Also responsible for being hands-on with the process of research, testing, development, content, and prototyping to test for quality results.
WHAT IS USER EXPERIENCE DESIGN?
User Interface Design is the look and feel, the presentation, and interactivity of a product. It is the process of the transference of a product's development, research, content, and layout into an attractive, guiding, and responsive experience for users.
Here is a high-level example of UX Design as it applies to the development of digital products: Look and Feel: Customer Analysis
Design Research
Branding and Graphic Development
User Guides/Storyline
Responsiveness and Interactivity: UI Prototyping: Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with DeveloperUI Design is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is. So in conclusion: User Interface Design is responsible for the transference of a brand's strengths and visual assets to a product's interface to best enhance the user's experience.
User Interface Design is a process of visually guiding the user through a product's interface via interactive elements and across all sizes/platforms.UI design produces a product's: Skin - a product's visual/graphic presentation. Senses - a product's reactivity and interactivity in response to a user's input or different display environments. And make up - a product's guides, hints, and directives that visually lead users through their experience
"Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI."
So you see, they are both crucial, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
Read more in Digital Fingerprint Framework™ Vol 3
360 Site Design is your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your SEO web design and digital marketing needs.
https://bit.ly/3MSQOZM
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